Hello, you may already know about Google Analytics or Google Data Studio, or you may have heard about them and gotten confused about their workings. so let’s discuss what are these applications and their differences.
What is Google analytics?
Google Analytics is a free web analytics tool provided by Google that allows you to measure and analyze the traffic of your website. It is used to track website activity such as session duration, bounce rate, traffic source, demographics, devices, and so on. It is also used to track the performance of Google Ads. Google Analytics can assist you in tracking the efficacy of your digital marketing efforts.
What is Google Data Studio?
Google Data Studio is a tool that allows you to create interactive dashboards and reports using your data. There are connectors that allow you to mix data from numerous sources like Youtube, websites (via Google Analytics -GA), etc to begin to construct a comprehensive picture of your online performance.
Key differences between Google Analytics and Google Data Studio
Google Data Studio is an add-on to Google Analytics. Google Analytics is unquestionably the most important tool for data collection. Google Data Studio is a program that allows you to mix many datasets in a single environment ( in a report). It considerably simplifies information exchange across a company. As a result, we import data from Google Analytics and visualize it in Data Studio.
How Google Data studio can help your business?
You have undoubtedly begun to expand your online presence through social media platforms and a website. All of these channels generate useful information for your company. However, ignoring the data may result in the loss of important knowledge that can stymie your organisation. Here are some of the reasons why Google Data Studio is a must-have tool for your small business.
#1 Inbuild Connectors and Integrations
It can take a long time to access all of the data from all digital platforms and then analyze it to discover where adjustments are needed and what is working. Small firms lack the time to manually extract and examine this information, resulting in potential information being missed.
This is where Data Studio comes in handy. Using Data Studio, you can simply access your data. Once configured, you can access all information from a single platform rather than extracting information from each platform individually.
#2 Google Data Studio will save your time!
Another advantage of Data Studio is that it saves time and requires less manual input. Although setting up Data Studio may involve some initial time investment, it will save you valuable hours once it is up and running. Instead, install Data Studio, and the program will do the work for you automatically, and best of all, it will keep the information up to date.
Now Imagine If you own a digital agency like us and you have to manage hundreds of websites and create monthly reports it will be better to use Google data studio and it is very customizable so you can have a good impression on your clients.
#3 Its free to use
Data Studio provides free visual reporting and automation. So you’re not just saving time and effort, but also money.
Want to learn how to use Google Data Studio?
I found a good tutorial for you.